“Pastor Face Your Business” When people say this they mean that I must just stay behind the pulpit and preach”
“When he is dissected after his death, a disrespectful interpreter said of a foreign dignitary, a million predicates will be found in his stomach: those he swallowed in the past decades without saying them.”
“Life is made up of dots”
“And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.”
“Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that’s simply too busy to listen.”
“We ve all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.”
“We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.”
“History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).”
“Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.”