“Lean brands are the result of continually testing assumptions.”
“Make sure you test your brand story’s recipe with whomever you’re cooking it for.”
“Brands play in an exciting sandbox of symbolic meanings.”
“Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.”
“As a Shark, I’ve been in the tank with these entrepreneurs and I can tell you Rachel gets right to the heart of how they succeeded,” said Barbara Corcoran in her endorsement of the book. “‘Shark Tank MOMpreneurs’ is a must read for anyone looking to learn the inside secrets of getting on ‘Shark Tank’ and landing a deal, or getting the publicity that’s essential for any successful business.”
“Whatever business you have, if you truly believe in what you’re doing, you’re capable of going any place and doing anything. Pursue Your Dreams!”
“These women, these Shark Tank Mompreneurs are so passionate about what they created and what they are doing, and that just shines through. That s a major reason why they nailed their audition.”
“Shape your mindsets or your mindsets will shape you.”
“The number one way culture is shaped is by what leaders model.”
“The system you work in does not tell you who you get to be; you decide who you get to be.”
“Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.”
“Smartass Disciple: Master, you keep preaching the truth. They don t listen. Master of Stupidity: Oh that s not bad. That attitude keeps us in the business.”
“Be the kind of person who catches the shit before it hits the fan, not the one who scrapes it off afterwards.”
“You will be as good as others see you as good. Others will be as good as you see them as good.”
“A true generous heart can never revolve majorly with monetary skills nor business acumen nor cunning mind.”
“followers have a very clear picture of what they want and need from the most influential leaders in their lives: trust, compassion, stability, and hope”
“There’s not a chance we’ll reach our full potential until we stop blaming each other and start practicing personal accountability.”