“At the end of the day, we all live in this world together and to practice bringing peace onto Twitter is a huge step into bringing peace into our world.”
“If you re not called crazy when you launch something new, it means you re not thinking BIG enough.”
“... o líder espiritualizado - mais do que aquele que fica fazendo meditações e orações - é aquele capaz de olhar o outro como o outro, de inspirar, de elevar a obra, em vez de rebaixar as pessoas.”
“Your Twitter Profile is your business card.”
“You are responsible for everything you post and everything you post will be a reflection of you. [Social Media]”
“It has been my experience that, even when a man has a sense of humor, it only really carries him to the point where he will join in a laugh at the expense of the other fellow.”
“Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.”
“The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.”
“Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.”
“Products shouldn’t just work well, they must unfold well.”
“Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.”
“Do everything in your power to make customers go confidently in the direction of their purchase intention.”
“Lean brands are the result of continually testing assumptions.”
“Make sure you test your brand story’s recipe with whomever you’re cooking it for.”
“Brands play in an exciting sandbox of symbolic meanings.”
“Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.”
“As a Shark, I’ve been in the tank with these entrepreneurs and I can tell you Rachel gets right to the heart of how they succeeded,” said Barbara Corcoran in her endorsement of the book. “‘Shark Tank MOMpreneurs’ is a must read for anyone looking to learn the inside secrets of getting on ‘Shark Tank’ and landing a deal, or getting the publicity that’s essential for any successful business.”